watching the watchers.

One of my dorky passions—ingrained in me around seventh grade, thanks to USA Today—is crunching the Nielsen Ratings numbers. If you look at the most recent numbers (for the week ending 11 April 2010), there are a couple glaring trends:
* Four of the top ten most-viewed programs are scripted shows.
* How many NBC shows are in the Top 25? One. Law & Order: SVU.

It’s really something to see what a juggernaut CBS has been, American Idol notwithstanding.

See for yourself.

So how is it people watch everything but NBC until 11:35 p.m. and religiously switch over to Leno? Like him or hate him, it’s something of a testament to his audience loyalty. Despite these numbers, I’m still a Dave/Craig Ferguson guy.


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