Though you think it would be self evident, business owners and workers who Twitter and blog must resist every urge to make disparaging remarks about their customers. Don’t call them names. Don’t call them stupid. You never know who’s reading. And when you put it out there for the world to read on the InterWeb, it’s there forever.
Call your customers name and they read about it on Twitter and you cannot unring that bell.
Breakroom conversations are one thing. You blow off steam to fellow co-workers within the friendly confines of lunch chatter. But tweet it? You might as well shoot yourself in the foot.
Let this be a cautionary tale to business owners to start monitoring Twitter and blogs more vigilantly. Use common sense when tweeting, folks. The only thing you should ever say to or about your customers on Twitter or blogs is THANK YOU! And please come back. Because if they see what you wrote and take their business to a competitor, who’s the idiot now?