resume.

Kevin J MacDonald

http://www.LinkedIn.com/in/KevinJMacDonald

Experience

  • More than 10 years experience as a communications, public relations and marketing professional.
  • Managed communications for seventh largest chamber of commerce in the US.
  • Managed media relations and internal communications for largest regional campus of Indiana University.
  • Three years developing communications strategies and technical writing for all eight Indiana University campuses in the Office of the Vice President for Information Technology.
  • Three years of agency experience in account management, copywriting and graphic design.

Results

  • Developed and managed communications strategies for internal giving campaign resulting in highest participation, total amount given and average per-donor gift.
  • E-communications strategy yielded 14 percent increase in readership and 20 percent more click-thru rates for Greater Indianapolis Chamber of Commerce.
  • Outdoor advertising copy brought more than 227,000 unique visits to client’s Web site.
  • Developed concept and copy as project manager for award-winning communication to all Indiana University faculty and staff.
  • Produced viral video that aired on ESPN, msnbc, truTV and garnered more than 500,000 YouTube hits.

Skills

  • Expert copywriter for all communication needs: traditional, emerging trends and new media.
  • Developing results-based communications plans to encompass your organization’s mission, goals and objectives.
  • Superior cross-platform software knowledge of Adobe Creative Suite and Microsoft Office.
  • Working knowledge and experience with Tweets, blogs, wikis, Facebook and other social media.
COMMUNICATIONS WORK HISTORY

Public Information Officer, Clark County Department of Family Services
January 2014 – Present, Las Vegas, Nevada

  • Develop department wide communication plans as well as specific plans for units and initiatives.
  • Provide media relations support.
  • Create marketing concepts and materials.
  • Write and design all collateral pieces for department’s adoption services.

Owner, MacDonald Communications
January 2004 – January 2014, Indianapolis, Indiana

  • Managed social media strategies for several central Indiana clients.
  • Provided copywriting support for Fortune 50 corporation.
  • Served as editorial consultant for higher education client.

Senior Communications Writer, WellPoint, Inc.
August 2010 – August 2012, Indianapolis, Indiana

  • Developed social media strategies, corporate identity communications and internal communications.
  • Managed internal communications for the WellPoint Foundation which includes playing an integral role in our annual giving campaign.

Communications Manager, Greater Indianapolis Chamber of Commerce
May 2007 – September 2008, Indianapolis, Indiana

  • Managed all e-communications, copywriting, magazine editing and member communications.
Account Executive, Senior Copywriter, Coles Marketing Communications
May 2004 – May 2007, Indianapolis, Indiana
  • Account manager for major technology client.  Also wrote newsletters, advertising copy, articles, brochures and Web site copy.
Communications Specialist, Office of the VP of IT at Indiana University
May 2001 – May 2004, Indianapolis, Indiana
  • Developed communications strategies across all eight IU campuses for IT services and initiatives.
Public Communications Specialist, Indiana University South Bend
July 1997 – November 1999, South Bend, Indiana
  • Managed all media relations for university as well as internal communication to faculty and staff.
GAMING EXPERIENCE
Table Games Dealer, Wynn Resorts
November 2009 – March 2010, Las Vegas, Nevada
  • Provide a lively and entertaining atmosphere in table games to provide the highest level of customer service in a fun, positive gaming environment.
  • Proficient in dealing the following games: craps, blackjack, mini baccarat and various novelty poker games.
Table Games Dual-Rate Floor Supervisor, Blue Chip Casino
July 2008 – November 2009, September 1999 – May 2001, Michigan City, Indiana
  • Manage 4 – 8 games and dealers per shift with attention to individual table bankrolls, tracking player action, resolving disputes and protecting company assets.
  • Provide coaching/leadership to dealers to ensure game protection and the most optimal guest service.

EDUCATION

Indiana University, 1994
  • Bachelor of General Studies with emphasis in communications
  • Minor Area: Sociology
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